Fractional Marketing Analytics Leadership

Empower your team with the insight, structure, and KPI clarity needed to drive performance.

Too much data but not enough insight?

Organisations have access to unprecedented amounts of data. Yet, very little action or even clarity come out of it!

We help you turn raw data into actionable insights.

Not 100% sure you and your team are looking at true KPIs?

Most organisations use the wrong KPIs which leads to immense headaches and frustration for everyone.

We show you how to identify the right KPIs for you and your team.

Want to increase your value in the market place?

Demonstrate you apply a data-driven mindset to what you do.

Explain how you are not using data for data’s sake.

“Sell” yourself as a data-driven leader and believe it.

Current Services

Transform your Marketing Team

A structured, end-to-end transformation that embeds data capability across your entire marketing function.

Top rated by clients

★★★★★

12 weeks End-to-End Transformation

More Services

Book your Marketing Team Transformation

High-Impact Data Workshops

Hands-on analytics work built around your business: your data, your questions, your commercial goals. Delivered over a focused project period.

A private coaching relationship for the CMO who wants to lead with data, personally. Build your own analytical mindset, board-ready narrative, and data leadership framework.

Bespoke Marketing Analytics

1-to-1 CMO Coaching

Half-days or days focused, practical workshops designed to up-skill your marketing team on specific data challenges.

Shared Outcomes

What Changes When Marketing Leads With Data

Whichever way you work with Penelope, these are the shifts that senior marketing leaders consistently report:

1. A Board-Ready Marketing Narrative

Walk into every board conversation with a performance story that's clear, credible, and commercially compelling. Not a set of metrics you have to defend.

2. A Sharper Marketing Data Strategy

Move from reactive measurement to proactive intelligence. Know exactly what data your team should capture, analyse, and act on, and stop wasting resource on the rest.

3. Aligned Teams and Faster Decisions

Close the communication gap between marketing, data, and technology. Lead cross-functional conversations with the fluency that earns trust on all sides.

4. AI-Readiness for the Modern CMO

Develop a clear, confident point of view on how AI and advanced analytics are reshaping marketing, and lead from the front, not from behind.

5. Revenue-Linked Marketing Metrics

Shift from vanity metrics to business metrics. Build the attribution models, CLV frameworks, and growth indicators that connect marketing directly to revenue.

6. Lasting Data Capability

Whether in yourself or your team, build the analytical mindset that compounds over time. Data confidence that doesn't disappear when the engagement ends.

Transform Your Marketing Team Into a Data-Empowered Marketing Team

Fractional Data Resource

I will be your data guide throughout the whole journey.

High-Impact Data Workshops

Half-days or days focused, practical workshops designed to up-skill your marketing team on specific data challenges.

Bespoke Marketing Analytics

Hands-on analytics work built around your business: your data, your questions, your commercial goals. Delivered over a focused project period.

A private coaching relationship for the CMO who wants to lead with data, personally. Build your own analytical mindset, board-ready narrative, and data leadership framework.

1-to-1 CMO Coaching

Ready to become invited to the Boardroom to present Marketing performance results?

About

Penelope Bellegarde

Penelope has shaped data strategies for international banks, e-commerce giants, global manufacturers, and public sector organisations worldwide.

Her high-impact insights have generated more than £100 million in additional revenue and accelerated major strategic transformations across industries.

She is the creator of a proprietary KPI and Executive Decision-Making Framework that gives leaders the clarity, confidence, and focus to turn data into a true competitive advantage.

100M+

300+

Leaders trained

Revenue opportunity

20

Years of experience

Data & AI Leader

Experience

Training & Coaching Experience

Proven ability to train and coach senior executives and analysts at world-leading organisations and academic institutions.

Extensive multi-sector expertise across banking, retail, travel, media, and beyond — ensuring deep understanding of your specific context.

20 years solving complex problems with data and uncovering millions in revenue opportunities.

Multi-Sector Experience

Analytics & AI Experience

Data Culture Experience

Proven track record of building data-driven environments that engage both technical experts and data-sceptical audiences.

Data Strategy Experience

Clients

Expert in designing and implementing data strategies that unite entire organisations around shared, data-driven goals.

Client portfolio includes prominent global organisations and innovative startups — all with a reputation for excellence.