Too much data but not enough insight?
- Organisations have access to unprecedented amounts of data. Yet, very little action or even clarity come out of it!
- We help you turn raw data into actionable insights.
Not 100% sure you and your team are looking at true KPIs?
- Most organisations use the wrong KPIs which leads to immense headaches and frustration for everyone.
- We show you how to identify the right KPIs for you and your team.
Tired of constantly justifying why some Marketing numbers went up or down?
- "Did you see such metric went up by 10% and this one went down by 10%?... What does it mean? What do we need to do about it?"
- We help you navigate and eliminate these often unproductive conversations.
Wondering how to make data work for you and your team?
- At the end of the day, data should be here to serve you and your team.
- Yet, too many marketeers feel overwhelmed or confused by it.
- We help you make data work for you!
Want to become a more effective and recognised leader?
- Make better day-to-day decisions.
- Identify the data that matters and the one that doesn't.
- Know what data you can and can't trust.
Want to gain in confidence when engaging with data?
- Look forward to presenting your team's performance to the board or in other meetings.
- Learn to leverage and challenge data and data teams.
Want to increase your team's impact and presence?
- Contribute to your organisation's objectives: revenue growth, cost reduction, market share gain...
- And be able to back up your claims with data.
Want to increase your value in the market place?
- Demonstrate you apply a data-driven mindset to what you do.
- Explain how you are not using data for data's sake.
- "Sell" yourself as a data-driven leader and believe it.
Want to become a more effective and recognised leader?
- Make better decisions day-to-day.
- Identify the data that matters and the one that doesn't.
- Know what data you can and can't trust.
Want to feel confident when reporting and presenting Marketing data?
- Look forward to presenting your team's performance to the board or in other meetings.
- Learn to leverage and challenge data and data teams.
Want to increase your team's impact and presence?
- Communicate the tangible value Marketing brings to your organisation: revenue growth, cost reduction, market share gain etc...with great impact so that Marketing is not seen as just a cost function anymore.
Want to increase your value in the market place?
- Demonstrate you apply a data-driven mindset to what you do.
- Explain how you are not using data for data's sake.
- "Sell" yourself as a data-driven leader and believe it.
Transform Your Marketing Team Into
A Data-Empowered
Marketing Team
- Through a series of workshops, we co-create your marketing data strategy and design and implement a marketing measurement framework.
- It's an easier than you might think process (as long as you and your team commit to it).
- I will be your data guide throughout the whole journey.
- You and your team will love the process!
- Book a free non-committal 60 min session to find out more via the button below.
- Alternatively, e-mail us here: penelope.bellegarde@thedatatouch.com.
High Impact
Data Workshops For Marketing Teams
- Maybe you'd like to start with one workshop?
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We have a number of data workshops for marketing teams for you to choose from:
- Identify the right Marketing KPIs.
- Learn what it takes to make data part of your marketing strategy.
- Learn Google Analytics or Adobe Analytics to start measuring the impact of your digital marketing efforts.
- Apply the principles of effective data visualisation and story-telling with data and start telling amazing marketing stories.
- Get an introduction to Machine Learning and Artificial Intelligence.
- Learn about how Marketing data impacts ESG matters (Environmental, Social, Governance).
- Book a free non-committal 60 min session to find out more via the button below. Alternatively, e-mail us here: penelope.bellegarde@thedatatouch.com.
Marketing Analytics
- How about a deep-dive on your marketing and customer data?
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Using Marketing data, Machine Learning or Data & Analytics techniques we can help you:
- Optimise Marketing spend.
- Predict and influence customer outcomes.
- Discover NEW segments and NEW value propositions.
- Increase Marketing effectiveness analysis.
- Understand customer behaviour better.
- Book a free non-committal 60 min session to find out more via the button below. Alternatively, e-mail us here: penelope.bellegarde@thedatatouch.com.
Become
Data-Empowered As A CMO
- One-on-one bespoke data coaching
- We get you to launch your own data-driven project(s)
- It's like hiring your own personal trainer but for data and analytics
- Highly transformative!
- Become data fit and data confident.
- Learn to challenge data teams.
- Make better day-to-day decisions.
- Lead better as a result.
- Your organisation builds internal data capabilities for the long-term.
- SIGNIFICANTLY increase your career prospects.
- Book a free non-committal 60 min session to find out more via the button below. Alternatively, e-mail us here: penelope.bellegarde@thedatatouch.com.
Who am I?
Penelope Bellegarde, Founder of:
The Data Touch, Data Coaching For Leaders, Data For The CEO, Data For The CMO
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Training & Coaching Experience
I teach and coach senior executives and analysts at some of the largest organisations and at some of the best academic institutions in the world.
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Analytics Experience
I have 18 years worth of experience solving complex problems with data and uncovering million-pound/euro/dollar revenue opportunities.
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Data Strategy Experience
I have designed data strategies for leading organisations and brought people together around common data-driven goals.
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Multi-Sector Experience
I have experience working across multiple sectors: Banking, Retail, Travel, Media, FMCG, Blockchain, Automotive, People-Flow, Professional Services, Public Sector...
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Data Culture Experience
I have created and fostered data cultures in many organisations and brought people and teams together, including many non-technical and data-skeptics audiences.
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Clients
Clients include some of the leading organisations in the world and start-ups.
Please see LinkedIn recommendations on my LinkedIn profile.
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